Fragrance should be simple to explore, easy to carry and personal to you.
SOFTER started with a simple idea — choosing a fragrance should not feel complicated.
We bring together different fragrances in convenient 6ML roll-on formats, so you can explore different scents without having to commit to a large bottle.
From fresh and floral fragrances to musk, woody and sweet profiles, SOFTER is about giving you more fragrances to discover and helping you find the ones you genuinely enjoy.
Everyone has a different preference when it comes to fragrance. Some people like fresh and light scents, while others prefer floral, musky, woody or sweeter profiles.
That's why we keep our collection varied and easy to explore.
You don't have to follow a particular fragrance trend. Try what you like, wear what feels right.
Our 6ML roll-on format makes it easy to keep a fragrance with you.
Keep one at home, carry one when you're heading out, or try different fragrances for different occasions.
Simple, convenient and easy to explore.
Explore different fragrance families and discover the character that feels right for you.
Explore different fragrances at accessible starting prices.
A convenient format for everyday use.
Keep your favourite fragrance with you wherever you go.
Explore fresh, floral, musk, woody and sweet fragrances.
SOFTER is operated by AIMS INTERNATIONAL.
We source fragrances from manufacturers and offer selected products under the SOFTER brand, with our own packaging and customer experience.
Explore SOFTER and discover your next favourite scent.
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